Experience the future of façade design with our LUCEM Digital Facade in Hamburg

We are proud to present one of our most innovative applications of translucent concrete: the new LUCEM Digital Facade in Hamburg. This unique installation transforms architecture into a living medium, where art and video messages emerge through solid concrete as dusk begins to fall.

During the day, the façade appears as a clean, elegant бетон surface. But as the light fades, it comes to life—dynamic visuals, artistic content, and even moving images shine subtly through the material, creating a fascinating interplay between solidity and light.

What makes this project truly exceptional is its flexibility. The entire system is controlled via a web-based interface, allowing content to be updated and managed from anywhere in the world. Whether it’s curated art, brand communication, or seasonal messages, the façade becomes a continuously evolving canvas.

Located in the vibrant city of Hamburg, this project demonstrates how LUCEM pushes the boundaries of concrete design—combining durability with digital innovation. The result is a façade that not only withstands the elements but also communicates, inspires, and captivates.

This project illustrates how concrete becomes a medium for light, motion, and storytelling. A project that redefines what façades can be.